online retail business- Need ten things to be successful

1. Name, Location and Contact Details

If your business is 100% online, you obviously don?t have an address. However, most online retailers forget to list their basic information such as phone numbers or email. Customers these days need to know that you?re a legit online retailer. They need reassurance that in case a problem occurs or they have a question to ask, they can talk with a real person.

2. Descriptions of Products or Services with their Prices

This is one of the basic things an online retail business has to include to their websites, but many overlook this. Your site needs to have easy-to-navigate, easy-to-find and easy-to-read descriptions of products and/or services, which includes pricing and fees. Really, the cost for your goods does not have to be in suspense. Mention them right away.

3. Pictures

People want to see what they will get. Posting pictures of your products and services is a way of communicating with your customers. It will be a lot easier for them to know if you have the specific product or service they want.

4. Process for Ordering

There are business websites that talk about their products but they don?t indicate how people can get them. If you do place an order-processing area in your website, make sure it is easy to find. That way, customers don?t have to stumble upon or search for it around your page. The ordering process must be easy to find and easy to use.

5. List of Product Lines

Having a list of the product lines you offer will give customers a clue about what type of business you have. If you have the list, it will be easier for them to figure out if you have the certain product or service they are looking for.

6. ?About? your Company

Online shoppers don?t want to encounter ?just another retailer?. They want to connect with your company. If you have a short description of your business, it sets you apart from all the other sites that look all the same.

7. Warranties, Returns and Refunds

If your business offers policies on warranties, replacements, returns and refunds, you need to tell them upfront. Customers want to make sure they get the value for their money. They won?t risk purchasing your product if they don?t get warranties. If you do offer such policies, make sure to mention it on your website and not just on their email confirmation.

8. ?You may also like??

People love to shop online. Make sure you know how to manipulate them ? in a good way. Allow them to check on your other offered products. This marketing strategy really works wonders.

9. Update Regularly

Make sure to update your information every now and then. It could be when you have a new product to offer, latest announcement on discounts and freebies, specials and so on. Every business has to be updated to keep your customers coming in. Also, when it comes to online websites, updating your site will help you land on the first pages of Google search.

10. Catalog

Your catalog needs to be posted online. That way, customers don?t have to call or email you just to ask about all your offered products and services. They will simply navigate through your page and they get to see everything. Having a catalog is a priority for all online business retailers.

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